While searching for products, customers can use various filters to list search results in a specific order, including: Amazon retrieves relevant results for the word or phrase, and the customer may refine the search to narrow down their search results. Shoppers also have the option to type in general keywords. Online shoppers can use the Amazon search box to find products quickly with a drop-down menu of departments. Shoppers can search for items by typing a term or phrase into the search box located at the top of the homepage. Use conversion rate as a Key Performance Indicator (KPI) for measuring the impact of your SEO efforts. The conversion rate is the percentage of potential buyers that complete a purchase out of the total number of visitors.Īs more visitors buy products, conversion rate grows. Boost conversion rates and sales growthĪ conversion is the result of a buyer taking action.A few simple steps can improve listings for product search, boost sales, and help shoppers find your brand.Īs an Amazon seller, you can use SEO tactics to: What is Amazon SEO and why does it matter?Īmazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on.
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